'London to Mexico: Volaris Low-Cost Carrier (CCO) Case Study'
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The main challenge to finding the right candidates for this role was that it is fundamental for all airlines to optimise their revenue generating strategy. Typically, the CCO has responsibility for all Sales, Distribution, Network Strategy and Pricing and Revenue Management strategy as well as developing the broader long-term commercial strategy. On top of this, it was also key to Volaris that this person not only possessed broad commercial aviation expertise but had also spent time at an LCC. Often aviation talent with no LCC experience struggle to adapt to the ‘no frills’ approach of an LCC. So, we had to be conscious of the candidates fit to the Volaris business model.
In addition to the above skills, the candidate had to be prepared to move to Mexico and had to be capable of quickly integrating into Volaris’ company culture.
The chosen candidate;Carolyn Prowse, possesses a great understanding of commercial aviation and her time spent working as a consultant with easyJet meant she possesses the LCC experience. easyJet are, arguably, one of the most successful LCCs in the industry. Carolyn was a great choice for this highly coveted role.
All LCCs require a lean and highly talented work force to meet the demands of the competitive airline sector. They must keep operational costs as low as possible, run and effective network and drive revenue through increasingly innovative strategy.
Tags:
- Talent Strategy
- Case Study
- Executive Search
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James joined Venari Partners following ~6 years with Investigo as a Director before the company was sold to a large fund. Prior to this, James worked with Marks Sattin. He holds a BSc (Hons) in Sports Science and Anatomy from Coventry University. James is well known across the TTL sector, primarily commercial aviation, for his ability to help hire into senior Strategic, Commercial and Operational Management roles. James has assisted clients make prominent senior appointments, restructure and rebuild teams and perform talent analysis. James boasts a global reputation as an industry leader in the sector. His experience includes placing candidates with backgrounds in Strategy and Corporate Development, Revenue Management and Pricing, Sales and Distribution, Chief Commercial Officers, Chief Executive Officers, Chief Operations Officers, Loyalty, Network Planning and Scheduling, Maintenance and Engineering, Ground Operations and Flight Operations. Like many in the aviation industry, James loves to travel and is often found to be ‘on the road’ with work. He has a particular love of South America and South East Asia. James has a passion for all sports and a love of Rugby in particular. When not watching his beloved Auckland Blues (typically lose!), James enjoys spending time with his family and indulging in motor sports.
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