VP of Sales and Marketing, Europe and US Case Study
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Venari Partners’ Hospitality team were asked by a world-renowned hotel group to search for a VP of Sales and Marketing for both Europe and the US. This is a high-profile position within the business reporting into the Chief Commercial Officer, and with key accountability for the group.
The team were instructed to seek candidates that had luxury-specific, hospitality experience and who had built up an extensive network within the US market. Due to the status of the position, the search and interview process were vigorous and high expectations were set for candidates going forward to interview.
The main challenges throughout the process were logistical; the candidate was based in Italy, the role in London and the key business stakeholders in the Middle East. Coupled with busy schedules (sales leaders tend to travel often), aligning diaries for interviews proved challenging, with some interview stages up to a month apart. Venari Partners acted as the mediator throughout, helping to carve out time for interviews as well as making sure motivation and enthusiasm was present on both sides throughout the lengthy process.
The result? A successful placement, a great addition to the client’s team and a fantastic next step for the candidate.
Tags:
- Talent Strategy
- Case Study
- Executive Search
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Nelamar specialises in board, C-level, and senior executive leadership roles across travel, hospitality, and leisure, focusing on businesses where geographically dispersed customer experiences are ‘phy-gital’. With a truly global perspective, gained from living and working in the U.S., Latin America, and Europe, Nelamar is a respected advisor to multinational companies, family-owned companies, high-growth startups, and private equity firms. Based in Miami, Nelamar leads the Americas for Venari Partners. Previously, she was a Partner at True Search, bringing over 15 years of executive search experience from prestigious firms, including Spencer Stuart and Heidrick & Struggles. Additionally, she built the global executive recruitment function from scratch and led it at REEF Technology, a private-equity-backed, high-growth tech company. Nelamar began her professional career in strategic marketing at Telecom Italia Group, where she was part of an Americas B2B startup and later joined their DTC retail business in France. Nelamar holds a bachelor’s degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. She is fluent in English, Spanish, Italian, and French. A travel aficionado, Nelamar enjoys savoury cooking, reading nonfiction, dancing salsa, and traveling with her family to destinations renowned for their delicious cuisine.
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